GIVING OUR BEST
We are a family business dating back to 1940, with a long professional history in producing and packaging PIMENTÓN DE LA VERA paprika. The main focus of our company policy is to fulfil our customers’ needs and expectations, by providing a product of outstanding quality that consistently meets the same high standard.
OUR COMMITMENT TO THE FUTURE
We’ve made a commitment to modernise our packaging and create an innovative, attractive and original design, LEADING THE WAY in our sector. In 2013, our CEO Alicia López created our new Pimentón de La Vera paprika brand, with Designation of Origin: LAS HERMANAS. We created a groundbreaking, striking and brightly coloured image of two modern young women. Our new paprika brand has enabled us to reach markets including the United States, Mexico and Switzerland.
“Las Hermanas is a brand that reflects my passion, my roots, my daughters, the future of the company…”
QUALITY is our commitment to the consumer. This is why we closely monitor and control both the cultivation of our peppers and the process of producing our paprika
We have fully certified expertise:
“In order to ensure detailed and real-time traceability, all company processes are integrated via an ERP system. We address any issues raised by our customers on a personalised basis using our CRM software. This provides constant feedback, as customers are able to share their opinions via social networks such as Facebook and Twitter, which also allows us to find out about their tastes and preferences.”
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